Morrisons were on a mission to improve kids’ relationship with food, by organising community projects and school initiatives around the UK. So, we came up with ‘Make Good Things Happen’. The campaign was launched with a 60” brand film, directed by Henry Schofield at Academy.
One of Morrisons’ first ‘Make Good Things Happen’ initiatives was to get kids eating better via their ‘Good to Grow’ scheme. Shoppers can earn tokens to buy their local schools gardening equipment – and get kids learning about food in the process. To tell people about it, we created a 30” film for TV and social.
Directed by Zac Ella at Agile Films.
